What is Social Login? Top Benefits of Social Login for Your Business

Most websites these days offer a social login option to make it easier for people to sign up. Social login is what we call the ability of users to sign in with their Facebook, Google, Twitter and other accounts on almost any website they visit. In this post, I will discuss what social login is and what benefits it has for businesses such as yourself!

What is Social Login

Social login allows your users to sign in with their social media accounts rather than creating a new account on your website. This is beneficial because it saves you time and money having to build an entirely new user database! You can also use what people share about themselves on Facebook, Twitter, Google+, etc. when they sign up for your site – this allows you to create a more personalized experience for your users.

It’s become even more popular than traditional password-based logins because it simplifies the signup process and also allows you access to your account from multiple devices or browsers without having to remember new passwords or usernames each time.

The benefits of social login for businesses are:

  • Increased signups and registrations – When people don’t have to create a new account, they are more likely to do so!
  • Reduced costs – You don’t have to spend time or money building an entire user database, so what are you waiting for?
  • Improved user experience – When people sign up with social login, they have the option to share what information they want your site or app to know about them. For example, on Facebook you can allow a company’s website to access your public profile information (name, username), your friend’s list and email address. This is beneficial because it saves users time and allows companies to give their users a personalized experience! 

Social Login vs Google Authenticator

Which One is Better for Your Business? With all of these benefits in mind, businesses that do not implement some kind of social login onto their websites will find themselves falling behind in today’s digital age where more and more consumers are logging in through their social media accounts. However, what if you’re not sure which social login provider to choose? In this case, it’s best to consult with an expert who can help you decide which provider will work best for your specific needs.

Disadvantages of social login

Third-party websites may become unusable in certain libraries, schools, or workplaces that block social networking services for productivity reasons if users use them via platforms like Facebook. Login with LinkedIn, Twitter, or Google+ can also sign you out of your current session on those websites.

Despite the disadvantages, social login is still a valuable tool for businesses to increase customer loyalty and engagement. When implemented correctly, social login can provide several benefits for companies, such as: 

  1. Increased security – With social login, customers no longer have to remember multiple usernames and passwords for different websites. This increases the likelihood that they will use strong passwords and practice safe cyber habits overall. 
  2. Convenience – Social login allows customers to bypass the traditional process of creating an account on a website by using their existing credentials from their social media accounts. This saves time and frustration for both the customer and business alike.