If you want to accept online payments for your ecommerce business, there are a lot of ways you can do it. In this article, we will cover how to add payment methods on websites and show how to choose the best way out of many options.
How Does a Payment Methods Work
A merchant account and a payment gateway are required to accept payments online using the traditional method. The merchant account is provided by a financial institution, such as a bank or an independent sales organization. The payment gateway facilitates the connection between the merchant’s shopping cart and the financial institution’s processing network.
The most common types of credit and debit cards used in online transactions are Visa, MasterCard, American Express, JCB, Diners Club International, Discover Network and Maestro.
Best practices for collecting online payments
There are three ways how payments can be processed:
- Authorize and Capture: This type of transaction authorizes the funds at the time of purchase but captures them (actually charges the card) later when you ship the product. For this reason, it’s often called “Authorize and Ship Later.” It’s best for products that are not immediately available for shipping, such as downloadable products or services.
- Real-Time: Also called “Card Not Present” (CNP), this type of transaction occurs when the cardholder is not physically present to swipe their card. The most common example is when someone orders something online. In order to protect against fraud, these transactions usually have a higher fee attached.
- Order Backs: This type of transaction reverses an authorization that has already been captured and charged to the customer’s credit or debit card. It can be used for product returns, cancellations, or other similar situations where the merchant needs to refund money back to the customer.
When choosing a payment gateway, you’ll need to consider how it will integrate with your existing shopping cart or eCommerce platform.
Best Payment Method for Website
There are a few different ways to add payment methods to your website. In this article, we’ll cover the most popular ones:
- PayPal: A global leader in online payments, PayPal offers a simple and secure way to accept payments from customers all over the world. Transactions can be processed in more than 200 currencies, and customer support is available in over 20 languages.
- Stripe: Stripe is a fast-growing payment gateway that makes it easy for businesses to accept credit and debit card payments online. It’s been used by some of the biggest names on the web, including Airbnb, Pinterest, and Lyft.
- Authorize.Net: Authorize.Net is one of the oldest and most well-known payment gateways around. It’s been used by millions of businesses to process billions of dollars in transactions.
- Square: Square is a payment gateway designed for small businesses. It allows you to accept credit and debit card payments from your customers, and it also comes with a free Point of Sale app that you can use to manage your sales transactions.
- Amazon Payments: Amazon Payments is a payment gateway owned by Amazon.com. It allows you to accept payments from customers using their Amazon account credentials.